Constellation, Coca-Cola to Launch Fresca Mixed

Coca-Cola’s Fresca sparkling soda water

Photograph courtesy of The Coca-Cola Co.

VICTOR, N.Y., and ATLANTA —Constellation Brands and The Coca-Cola Co. are partnering to launch Fresca Mixed.

The alcohol beverage is based off of Coca-Cola’s Fresca glowing soda water, which comes in flavors like Grapefruit Citrus, Black Cherry Citrus and Peach Citrus. People use the drink as a mixer, in accordance with Constellation Brands, but with Fresca Mixed consumers won’t should add in liquor.

The corporations anticipate to launch Fresca Mixed cocktails in 2022 utilizing actual spirits impressed by recipes created by Fresca fans from around the world, Constellation Brands stated. It didn’t specify what flavors the ready-to-drink (RTD) cocktails would are available.

“One of the core tenets of our innovation strategy is a perception in the energy of extending robust and trusted manufacturers in thoughtful ways to deliver to market distinctive products that resonate with customers,” mentioned Mallika Monteiro, Constellation’s chief progress, strategy and digital officer. “This is an thrilling settlement that allows us to proceed increasing our premium portfolio in ways that ship distinctive shopper worth propositions that embody things like more taste, completely different alcohol bases and useful benefits.”

The merchandise might be produced and marketed by Victor, N.Y.-based Constellation and distributed via Constellation’s distribution networks.

“Our new relationship with Constellation Brands is right due to their consumer-focused strategy to brand constructing, expansive distribution community and distilled distribution expertise,” stated Dan White, chief of recent revenue streams for the Coca-Cola North America Operating Unit, Atlanta. “With the launch of Fresca Mixed by Constellation, individuals could have a completely new method to benefit from the style of Fresca, now blended with real spirits.”

Adult various beverages, together with RTD cocktails, symbolize nearly an $8 billion segment, projected to develop at a 15 to 17% compound annual progress rate (CAGR) over the following three years, according to Constellation Brands market analysis. And Fresca is the fasted rising delicate drink trademark in Coca-Cola’s portfolio the company stated, citing Chicago-based NielsenIQ knowledge.

This isn’t the primary time Coca-Cola has made an alcohol model of certainly one of its sparkling products. In 2021, it launched Topo Chico Hard Seltzer, impressed by its Topo Chico Sparkling mineral water.

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