Loyalty360 Reads: January 13: AMC Looks to Convert Movie Theaters into Virtual Concert Venues, Sleep

Sleep Number Ranks Highest in Brand Trust, Lifestory Research Reports

Among the 11 most popular mattress manufacturers, Sleep Number is essentially the most trusted model in the America’s Most Trusted® Study released this week. According to the Lifestory Research 2022 America’s Most Trusted Study, brand belief is a purchase order driver amongst folks looking for a model new mattress, and Sleep Number is the brand individuals belief probably the most.

In the Lifestory Research 2022 America’s Most Trusted® Study, 6,597 individuals had been surveyed and requested their opinions of mattress brands. In the Lifestory Research 2022 America’s Most Trusted® study, consumers evaluate several brand equity metrics to know brand trust. Sleep Number obtained the best Net Trust Quotient score (111.8) amongst shoppers and earned the #1 ranking within the 2022 Lifestory Research America’s Most Trusted® examine.


AMC Wants to Turn Its Movie Theaters into Virtual Concert Venues

With dozens of artists pivoting to livestreamed live shows since 2020, virtual concert platform AmazeVR announced in a press release that it has closed a $15 million bridge funding round ahead of plans to outfit AMC Movie Theatres with its suite of experiential digital actuality (VR) tech, turning them into small live performance halls.

“This first-ever VR live performance tour springs from years of R&D that resulted in proprietary 9K cameras and in software that can automate complex Unreal Engine-based visual effects and run more than 100 headsets at a time,” AmazeVR stated within the release. “Using this expertise, the corporate plans to scale its content creation, releasing new VR concert experiences weekly by 2024 to each in-theater and at-home viewers.

AmazeVR co-CEO Ernest Lee added within the release that the model new bridge funding “puts us in an ideal place to take full benefit of VR and the metaverse’s rising popularity, as we deliver breathtaking VR concert events from main artists, first to theaters, then to homes worldwide.”


JCPenney Taps New Executives to Lead Technology and Digital Organizations

JCPenney has announced two government appointments to fortify the company’s e-commerce and omnichannel investments.

Sharmeelee Bala has been named chief information officer (CIO). She will assume responsibility for the knowledge technology (IT) group and global expertise methods that power its shops, operational facilities, provide chain, and company functions. Bala will lead the event of options to unite JCPenney’s bodily belongings with its evolving digital footprint.

Katie Mullen becomes JCPenney’s chief digital and transformation officer (CDO). Mullen will lead the expansion of the e-commerce business, including jcp.com, as JCPenney reimagines how customers expertise JCPenney no matter when, the place, and how they want to store. Mullen will also be responsible for driving enterprise technique and the corporate’s transformation agenda.

“With a powerful balance sheet and distinctive products and services backed by our iconic American model, JCPenney is a vacation spot for best-in-class talent like Sharmeelee and Katie,” mentioned Marc Rosen, chief executive officer. “Sharmeelee and Katie shall be invaluable partners as we move ahead with our digital journey and transform the enterprise through technology and innovation.”


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